The+Global+Campaign

= The Global Campaign =

On September 24, 2008 at the Clinton Global Initiative in New York City, Lance announced to the world that he would return to professional cycling to help promote a Global Cancer Campaign. The global program will focus on supporting the 25 million people worldwide living with cancer, dispelling the misconceptions surrounding the disease, and urging world leaders to make cancer a greater priority. Reuniting with former teammates and close friend Johan Bruyneel, Lance will ride for Team Astana in 2009, with a goal to take the LIVESTRONG message around the world. The Lance Armstrong Foundation, founded in 1997, has raised more than $260 million to fight cancer and supports projects for cancer prevention, access to cancer screening and care, cancer research, and quality of life for cancer survivors. Millions of people worldwide are victims not only of cancer, but of social stigma and misinformation. Many are isolated from friends and family. Because of shame or fear they often refuse early detection services or treatment. About a third of cancers could be cured if detected early and treated.

LAF will work with world leaders and other international partners for cancer advocacy, research and data collection. The LAF will kick off this effort at the LIVESTRONG Global Cancer Summit in Paris at the end of the 2009 Tour de France.

Live Strong! media type="youtube" key="wrM54yNnIF0" height="295" width="480" Jonathan Ledoux