Lance's+Retirement

= Retirement =

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Lance has officially retired, but his work is far from over. The battle against cancer has only just begun and Lance plans to lead this fight. In 2004, through a partnership with Nike, the LIVESTRONG yellow wristband was introduced and a brand was born. Now, with more than 60 million bands sold worldwide, and partnerships such as the Nike LIVESTRONG Collection and the American Century LIVESTRONG Portfolios, LIVESTRONG has become a global movement about hope, empowerment and taking control of your life and your health. In June of 2008, Lance and the Lance Armstrong Foundation entered into a partnership with new media powerhouse Demand Media to launch a new health, fitness and lifestyle website called LIVESTRONG.COM. This new online destination is designed to inspire people to change their lives, help themselves and help others by offering online tools and relevant content from both experts and the community. The website’s goal is to encourage individuals to have a daily conversation about their health, fitness and lifestyle. Through partnerships such as these, the LIVESTRONG brand continues to grow and gain momentum as a worldwide movement for healthy living and individual empowerment. Jonathan Ledoux